Examples
Three real cases.
Three different answers.
A run that recommended a first version, a run that said stop, and a founder who found his first paying user. Read them in that order: what a go looks like, what a no looks like, and what to do once you have decided.
01 · The go · a recorded run
Honey Jar Kit: start with five features.
A From anywhere hunt on software for hobby and small commercial sellers kept a niche few would have guessed: small honey producers who buy Etsy label templates and print them at home. 10 people had asked for something like it; 17 products were checked.
Shape it recommended v1: two features almost nobody offers, a marketplace image set from one photo and a label sheet that carries the apiary's details, on top of three the run marked as must-haves.
The run's own label is “worth a closer look at this size”: the bundle is inferred from the products on the market, not from a honey seller asking for it. That is the part to test first.
Honey Jar Kit v1 · 5 features
A web app for small honey producers that turns one jar photo into product shots plus an editable, printable label sheet carrying their apiary details.
provenNet value 5.010 people asked · 17 products checked
ForSmall apiaries selling a few hundred jars a year who now buy Etsy templates and print labels on a home printer.
- One-photo jar background removalmust-have4/17
- Marketplace image set from one shotwedge1/17
- Printable label sheet with apiary detailswedge3/17
- Editable honey label templatesmust-have4/17
- Print-at-home sheet layout for laser and inkjetmust-have2/17
The share column is how many of the 17 products checked already have the feature. The wedges are the ones few have.
02 · The stop · a recorded run
Offline Drug Deck: the market was already served.
The idea was a drug formulary for prescribers, bought once and used with no connection. The run found 13 products already serving them, 8 of them free, and the one buyer who complained about price had fixed it by switching to a free app.
A no on day one, with every product, price and link on file, is the cheapest result a builder can get.
Read the whole verdictOffline Drug Deck
- 13
- products found
- 8
- of them free
- 1
- buyer quoted
- 0/4
- ways to win strong
03 · After the decision · a founder's account
Browserless: the first customer was in an issue tracker.
Joel Griffith built a hosted browser after needing one himself. Then he went looking for people with the same problem, found them asking in Puppeteer's GitHub issues, and answered. One of those threads, he says, became his first paying user.
Read the story in four moments- The starting pointA problem he had
- The placePuppeteer's GitHub issues
- The reported resultHis first paying user
Every hunt you run leaves a record like the first two: the products it found, their prices, the people who asked and the verdict, each with its link. See what a hunt does